It is essential for businesses to stay on the cutting edge of marketing in order to be in a position to differentiate their businesses from their rivals and please their target market. Use of Virtual Reality for marketing is one strategy that is quickly gaining attention in digital marketing. With the use of Virtual Reality, firms are capable of providing unique experiences to their customers which will help their companies to advance their marketing. In case you are interested in ways to set your client’s marketing strategies from all the…

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VR News: Companies from Cornwall to Mauritius are charging from £5 to £34 per person for a 10 to 15-minute aerial tour where a qualified drone pilot uses a remote control to bring bird’s eye footage of the surroundings to small groups of visitors. But there are some people who object to this ideas…

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VR News: VR has a lot to offer both businesses and industries, especially those targeting female audiences. The following are a few newly emerged applications of VR for women that they can use to make their lives better and help them to feel empowered…

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VR News: The answer to that question is yes, but depending on what app they use. You see, this small study note is based on people watching 360 news videos and how it helps to put people into the scene. So if the future of news reporting is VR, will we all have more empathy? Danny Paez from inverse.com finds out…

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VR News: While a VR furniture store is not something new (see the Wayfair Patio Playground) it is proving to be more successful than you might think! In fact Macy’s claims that since installing virtual reality centres in their furniture departments they have seen a VR-influenced furniture sales increase of around by more than 60% and overall returns of those said products is less than 2% down from 4.5% of non-VR-influenced sales.

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VR News: This strange study shows how we humans eat. While we all know we use our sense of sight and smell to determine how our food tastes, but this VR study also shows the environment that we eat in also determines how things taste! So fish dishes might be better by the sea, or Italian food tastes better if you think you are in Italy! While it sounds like a load of rubbish it is actually a pretty interesting study…

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VR News: OK, so the good news is sniffer dogs are still in a job, but Dubai Customs have been using virtual reality to help train their customs staff! You see, believe it or not, criminals will often hide their goods in hard to see places and using VR helps train the customs inspectors to search in all areas. If you think it sounds like a load of arse, just take a look!

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VR News: The technology sets a life-like scene for soldiers who can interact with often dangerous surroundings from the safety of a simulator. VR, which is already being employed by the US military, helps to cut the cost of training by reducing the need for expensive exercises, vehicles and instructors. As well as combat training, soldiers can also learn medical skills and how to drive military vehicles using VR…

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VR News: Flow and Samsung partnered up to showcase what the next generation of online gaming looks like. And it seems they are trying to get a lot more “feeling” into VR, more than ever before…

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VR News: It was called Frogman and it was a deep-dive mystery set in Queensland, Australia in the mid-’90s. But sadly critics have said it sucked, but in the same breath awarded them for at least trying to merge the two art forms of both theatre play and VR.

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