Any ecom business looking to expand its horizons, move into new territories and take advantage of untapped market demographics will need to be thinking about upgrading their e-commerce platform at some point. This has never been more relevant than today, with conventional e-commerce software long since relevant to the needs and goals of businesses looking to grow. While the e-commerce platform of yesterday meant sky-high build costs, indefinite downtime and misspent man-hours, a new era has dawned.
Enter enterprise-level ecommerce platforms
It’s not just big businesses with an international scope that need an ecom platform they can depend on. Even the smallest operation has a huge potential reach thanks to online and multi-channel portals, with scalability a word that businesses at all levels can seriously start considering with strategy. When thinking about what an enterprise ecommerce platform needs to deliver for you, don’t settle for anything other than a top-tier solution that ticks all the essentials and then some.
Automate so you can evolve
One of the most enticing aspects of enterprise platforms is that an e-commerce brand can really focus on the growth and development of a business. Instead of tying talent and personnel hours in pointless tasks, many actions can be automated entirely. Even new product launches and campaigns can be delivered with automation with minimal pre-programming and prep. Nothing kills innovation within a business more quickly than demoting your team to monotonous tasks and by-the-numbers button-pressing. Make automated workflows a thing within your business and refocus your freed-up headcount on more important things.
Making the most of every available sales channel
Not very long ago, business insiders were lamenting about the death of the high street, with the usual foot traffic no longer looking to bricks and mortar retail to work through their shopping lists. Online shopping has, of course, come to be a commonplace, everyday occurrence for almost all of us, but even e-commerce itself and how people shop online is changing with break-neck speed. In order to capture sales at every possible opportunity, you’ll want a platform that lets you target sales channels across the board. That includes your usual online marketplaces like Amazon and eBay, social media storefronts, wholesale for customers looking to purchase in volume, and more besides.
Exploring new sales territories
Casting the net wide to target new sales pastures will almost certainly see international sales climb if you allow for non-native orders. You’ll want to make sure your enterprise-level platform allows you to both tailors your online storefront for local markets, as well as handle a multitude of payment gateways to accommodate a much more diverse pool of paying customers. The best e-commerce platforms delivering enterprise solutions will cover all bases in this respect, supporting dozens of potential payment gateways with stripped-back, one-field checkouts for convenience. This sort of streamlining is a great way of keeping customers happy and coming back to give you their repeat business.