Given how much innovation there is at the moment, it is no surprise to see some businesses failing to keep up and adopt a particular gimmick that could benefit a company.
Of course, implementing new technology into one’s business means investing money. If there are no guarantees that an idea will improve work aspects like productivity, it is no surprise to see brands showing reluctance. It is necessary to research a potential investment before you commit.
Virtual reality is a great example. If you were to ask random people on the street what they believe VR is for, most of them would probably tell you that this technology is for playing video games. Such a sentiment might have been valid some time ago, but the situation has changed.
Nowadays, virtual reality offers more than just an opportunity to enjoy gaming. The recent trends suggest that VR developers are shifting their focus more toward business apps. And while some of the ideas on that front will come and go as fads do, the odds of a business VR sticking for a long time are pretty high.
If a business considers investing in virtual reality, it does not have to commit too many resources. Dipping your feet just a bit is enough to get the hang of what VR could do to your business.
Let’s start with one of the obvious VR benefits, which is an opportunity to communicate between colleagues. Skype, Slack, and other similar communication platforms are a solid option. You can also do something like record skype meeting and share it with someone who could not attend.
However, given the ongoing pandemic, some remote employees might feel that sticking to texting and video chats is not enough because it is not the same as seeing your colleagues in person. And while virtual reality cannot replace the feeling of being in the same physical location as others, it still creates a feeling like you are actually near another person, and it is easier to connect and communicate.
Recruiting and Screening
The collaboration between coworkers is not the only interaction example that could benefit a business. Similar to how VR creates an environment that lets different people connect easier, it also allows for a more in-depth screening and recruiting process.
When hiring a new employee remotely, HR misses an opportunity to screen the candidate face to face.
While it is possible to get the general idea of a candidate, not knowing their body language can be a big downside. Besides, if a company is hiring someone for a very important position, they want to know that they pick the right candidate from the get-go and not regret investing in them after a few weeks or months.
Thanks to virtual reality, recruiters can create a better environment to assess candidates more effectively and connect to them in a way that lets a recruiter determine whether a potential hiree is worth the job or not.
Creating an exceptional training program with the help of virtual reality is one of the biggest benefits that this technology has to offer. There was a time when only NASA used VR. It is understandable given how astronauts need to test their reflexes and other abilities.
However, it did not take too long for other recognizable brands to implement virtual reality into their training programs as well. Some of the examples include companies like KFC, UPS, and Siemens.
Besides creating a new training environment, using virtual reality is a great way to showcase what someone’s job is actually like, especially if they have not joined a company yet and have been training from home.
It is no secret that one of the biggest drawbacks of online shopping is the inability to try products in person. A potential customer might be reluctant to spend their money on something like a new couch because seeing a product picture and description on a website is not enough.
This is where virtual reality comes in. By putting on a VR helmet, a customer can browse through products as if they were in a real brick-and-mortar store. Not to mention that customer support employees will also have an easier time connecting to customers when they can interact with them via virtual reality.
By implementing virtual reality, a brand may become one of the pioneers in their industry and showcase its innovative approach. Such an approach could be a good way to attract and hire the best talent who are still on the fence about which company they should work for.